Privacy Policy
Last Updated: January 2026
Fishmans Frags ("we," "us," "our," or "Company") operates the website fishmansfrags.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and affiliate services relating to Betfred betting sites.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, phone number, and any other information you voluntarily submit through contact forms or registrations.
- Technical Data: IP address, browser type, operating system, referring URL, and pages visited.
- Cookies: Information stored via cookies, pixel tags, and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with our website, including clicks, time spent on pages, and navigation patterns.
- Affiliate Data: Referral information and tracking identifiers when you click links to partner casino and betting sites.
2. How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services.
- To track affiliate referrals and commissions from Betfred and other partner betting sites.
- To conduct analytics and monitor website performance and user behaviour.
- To respond to your inquiries and customer service requests.
- To send promotional emails and marketing communications (with your consent where required).
- To comply with legal obligations and prevent fraudulent activity.
- To personalise your browsing experience.
3. Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience. Types of cookies we use include:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Used to understand how visitors use our website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to Betfred and partner sites and attribute commissions.
- Marketing Cookies: Used for targeted advertising and promotional purposes.
Most web browsers allow you to control cookies through browser settings. You may refuse cookies or be alerted when cookies are being sent. However, blocking cookies may affect website functionality. You can opt out of certain cookies by adjusting your preferences or using tools such as the Your Online Choices opt-out portal.
4. Third-Party Links
Our website contains links to casino and betting affiliate sites, including Betfred. We are not responsible for the privacy practices or content of external websites. When you click on these links and visit third-party sites, their own privacy policies will apply. We encourage you to review their privacy policies before providing any personal information or engaging in transactions.
Third-party partners may collect data independently for their own purposes, and their use of your data is not covered by this Privacy Policy.
5. Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right to Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Request limitation on how we use your data.
- Right to Data Portability: Request your data in a portable format.
- Right to Object: Object to processing of your data for marketing or other purposes.
- Right to Withdraw Consent: Withdraw consent for data processing at any time.
To exercise any of these rights, please contact us at privacy@fishmansfrags.co.uk.
6. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Affiliate tracking data and cookies are typically retained for up to 90 days unless otherwise required by law. You may request deletion of your data at any time, subject to legal retention requirements.
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: privacy@fishmansfrags.co.uk
If you believe we have violated your privacy rights or wish to lodge a complaint, you may also contact the Information Commissioner's Office (ICO) at ico.org.uk.
This Privacy Policy may be updated periodically. We will notify you of material changes via email or by posting an updated version on our website with a revised "Last Updated" date.